John Paul DeJoria, the billionaire behind Paul Mitchell and Patrón Spirits, knows a thing or two about success. His key advice? Get comfortable with rejection.
“Expect a lot of nos,” DeJoria emphasizes. This mindset is crucial for anyone diving into the business world. Learning from rejection rather than being hurt by it is essential.
DeJoria’s journey wasn’t easy. Before amassing a fortune, he faced rejection selling various products door-to-door. These experiences, including the early struggles of Paul Mitchell with just $700 in funding, taught him resilience. Despite the setbacks, he helped grow the brand to $100 million in sales in a decade.
Even entering the spirits industry with Patrón, DeJoria faced hurdles, particularly selling an upscale tequila. Yet, his belief in the product’s quality led to success, culminating in a $5.1 billion acquisition by Bacardi Limited.
Rejection, according to DeJoria, is part and parcel of both business and personal life, and learning to handle it is key.
[Click here to discover how you should respond in face of rejection]
